Murali Duggineni

Author, Storyteller, Quizzer, Marcom

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Hi, I'm Murali.

I am a marcom professional by trade, quizzer by hobby, and an etymology enthusiast by passion. I help brands connect with people. Check out my work.

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My first book “EtymagIQ India” kicks off with a flying start: 750 copies sold in the first two weeks

I am delighted to share that my first book, EtymagIQ India, had a blazing start. Launched on February 10, 2024 at the Hyderabad Book Fair, the book garnered widespread attention, captivating readers of all backgrounds—from casual readers to housewives, students to working professionals, retired professionals to of course, trivia freaks!

Within a week of its launch, we sold 500 copies across all platforms. Additionally, 200 copies have been shipped to the US, catering to the Indian diaspora. The entire process—from publishing to marketing and selling—was completed in less than a month.

On Amazon, the book remained among the top 10 in its category for more than 10 days. It attained the highest rank of #3 in its category on Day Four. This is a remarkable moment in my life.

The overwhelming response has been a tremendous morale boost, reaffirming my belief that quality content finds its audience. I am overjoyed every time someone reaches out to share their thoughts on my book. Thank you for your interest in my book.

I extend my heartfelt gratitude for many of my friends and followers who chipped in to spread the word about my book. As I now turn my focus to my next book and consider reprinting my debut, I hope your patronage remains.

Very few copies of the book are left on amazon. To order yours, please visit https://amzn.eu/d/8nbrJ5R

 To know everything about the book, please visit https://tinyurl.com/etyfaqs where I have addressed many FAQs.

If you have purchased and read the book, please take a moment to rate/review it at https://amzn.eu/d/8nbrJ5R

Thank you once again for your interest and support.

About Me

I’ve spent over two decades diving into the world of marketing across different industries. What fuels my passion is not just the professional side of things, but also the thrill of being a quiz enthusiast and a lover of word origins.

Beyond the boardrooms and campaigns, I’ve discovered that understanding the roots of words, known as etymology, can be a game-changer for brands. It’s not just about putting out a message; it’s about creating stories that stick, giving each brand a unique edge and making a lasting impact.

So, whether I’m delving into marketing strategies, challenging my brain with quizzes, or unraveling the stories behind words, my goal is simple: to make communication effective, memorable, and enjoyable.

Embracing the art of storytelling, I aim to transform complexity into clarity, leaving a lasting imprint on your audience. Together, let’s embark on a journey to elevate your brand narrative and create an impact that resonates. Your story awaits the touch of seamless communication—let’s craft it together!

My Key Skills
Marketing Communication
Corporate Communications
Strategic Storytelling
Quizzing & Gameshows
Etymology
Cross-industry Experience

Career Highlights

20

years experience

500

leads generated

5000

word origins researched

250

TV quiz shows conducted

15000

questions created

100+

Case studies written

Get in touch

My Professional Journey

Mar '21 - Sep '22

Sr. Manager, Digital Marketing – Emagia

Emagia is a leading provider of Enterprise Digital Order-to-Cash (O2C) solutions.

Led transformative digital marketing initiatives, crafting compelling content, and strategizing focused campaigns for order-to-cash automation solutions.

Aug '17 - Jan '21

Co-founder, Startup

Wordflix

Co-founded and directed an educational startup, reshaping product education and spotlighting forgotten word stories.

Apr '14 - July '17

Content Head, Big Synergy Media Ltd

Big Synergy is a television production company, an acknowledged leader in the field of format shows.

Headed the content for the regional version of the internationally-acclaimed game show Who Wants to be a Millionaire? (Known as Meelo Evaru Koteeswarudu (MEK) in Telugu, and KBC in Hindi) for four consecutive seasons, on an on-demand basis.

Apr '12 - Apr '14

Content Manager, Solix Technologies

Solix is a leading big data application provider.

Led web development, boosted lead generation through push marketing, and crafted impactful content, earning an Outstanding Performance Award in 2013.

Dec '06 - Apr '12

Team Lead - Content, Tech Mahindra

Tech Mahindra is an Indian multinational information technology services and consulting company..

Lead – Content, took end-to-end ownership of the corporate website, drove digital marketing initiatives, and created strategic content templates, contributing to improved visibility for 60 business units globally and recognized for crisis-driven positioning.

Jan '00 - Dec '06

Freelance Consultant

Multiple large, medium and small enterprises

Delivered assignments on SEO, e-mail campaigns, promotions, technical briefs, customer support, brand presentations and marketing collaterals.

Check out some of my Word Origin videos

My Research on Word Origins

6 Videos

Testimonials

Murali Rao
Murali Rao
Marketing leader
Strategic Marketing Communications

Murali's strategic marketing insights have been a game-changer for us. His ability to craft compelling narratives and execute robust communication strategies has significantly elevated our brand presence, leaving a lasting impact on our audience.

Aswani G
Aswani G
Data Leader
Quiz Management Expertise

Working with Murali for quiz management has been an absolute delight. His quizzes not only engage our audience but also add a unique and entertaining element to our events, creating memorable experiences that resonate long after.

Maj. Vijay
Maj. Vijay
Facilities and Infra Leader
Digital Marketing Leadership

Murali's digital marketing leadership has brought a fresh perspective to our online initiatives. His innovative approach and swift execution have resulted in a remarkable increase in online engagement, making our brand more visible and dynamic.

Capt Rupa
Capt Rupa
Cybersecurity Leader
Etymology Enthusiast and Storytelling

Murali's passion for etymology and storytelling has given our brand a distinctive edge. His ability to infuse narratives with word origins creates a unique and memorable connection with our audience, setting us apart in a crowded market.

My Stories

  • All
  • Accidental Discoveries
  • Art & Culture
  • BackStory
  • Blog
  • Branding
  • Career Development
  • Education
  • Entrepreneurship
  • Etymology
  • Food
  • Geographical Indications
  • Heritage
  • History
  • India
  • Initiatives
  • Marcom
  • Medicine
  • Miscellaneous
  • Mythology
  • Social Impact
  • Travel & Tourism
  • Wildlife
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Get it Touch?

Contact me to elevate your brand communication, any marcom and quizzing-related assignments.

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