In 1920, during the global Spanish flu pandemic, Hakeem Mohammed Moizuddin Farooqui, a skilled Unani medicine practitioner from Hyderabad, set out to create an affordable and effective remedy for the masses.
Recognizing the urgent need for relief, he formulated a unique herbal concoction to alleviate symptoms of the flu, such as cold, cough, and throat pain. This remedy, called Zinda Tilismath—meaning “Living Magic” in Urdu—soon became a trusted household name across India.
The brand’s distinctive logo, featuring the face of an African man, was inspired by the African soldiers who served as the personal guards of the Nizam, symbolizing strength, health, and trust. This visual identity became deeply associated with the brand, becoming synonymous with trust and effectiveness for over a century.
Today, Zinda Tilismath stands as a trusted remedy in Indian households, honoring Hakeem Farooqui’s vision of accessible, traditional healing passed down through generations.
