What a humble dosa vendor taught me about building a brand
Working the late evenings, I often grab a bite at the nearby Rameshwaram Café in Madhapur, Hyderabad. It was convenient and open
Category: BackStory
Hershey’s Kisses: The sound, the shape, and the story
Hershey’s Kisses, the iconic bite-sized chocolates with a conical shape, are beloved around the world. The origin of their name is as
How a tiny copper coin inspired the phrase “I don’t give a damn”
The phrase “I don’t care a damn” or “I don’t give a damn” is often used when someone means to say they
Wild, beautiful, and endangered: The UNESCO-listed Sundarbans
The Sundarbans, a UNESCO World Heritage Site, is the world’s largest mangrove forest, spanning 10,000 square kilometers in the Bay of Bengal.
Zinda Tilismath: The Unani ‘magic’ born in Hyderabad
In 1920, during the global Spanish flu pandemic, Hakeem Mohammed Moizuddin Farooqui, a skilled Unani medicine practitioner from Hyderabad, set out to
The story behind the word Protocol: How ancient practices shape modern rules
The word ‘protocol’ refers to the rules and procedures governing official ceremonies, diplomatic interactions, and formal events—especially those involving VIPs and dignitaries.
Weaving compassion: The story behind the sarees of Missionaries of Charity
The striking white cotton saree with blue border stripes, worn by the sisters of the Missionaries of Charity, is more than just
Sidi Saiyed Mosque and its connection with IIMA
The Sidi Saiyed Mosque in Ahmedabad was built between 1572-73 by Sidi Saiyed, a Habshi nobleman. Habshis are people from Abyssinia, which
From Flagstaff House to Nehru’s residence: The story behind Teen Murti Bhavan
The Teen Murti Bhavan in Delhi, previous known as the Flagstaff House, originally served as the residence of the Commander-in-Chief of the
Why is the word ‘blockbuster’ synonymous with sensation?
The term ‘blockbuster’ is synonymous with anything that creates a huge sensation—be it a movie, a bestselling book, or a stellar performance.