The camel that writes for miles: The inspiring story behind Camlin
The inspiring story of the popular stationery brand Camlin, and the Dandekars who built it.
Category: BackStory
The elephant and the herb that sparked a legacy: The Himalaya story
Around 1930, a young and curious Mohammad Manal witnessed a remarkable sight that would change his life forever. He noticed a villager
From ancient slavery to modern classrooms: The origins of pedagogy
Did you know the term ‘pedagogy’ traces its origin to Greek and referred to a slave who played a key role in the intellectual development of a child?
The trident of connectivity: How Poseidon inspired the USB icon
Did you know the USB symbol, seen on countless devices today, finds its roots in ancient mythology? In Greek mythology, Poseidon is
Driving home safe sex: The story of Dipper condoms
Dipper, an Indian condom brand, is a remarkable initiative by Tata Motors and Rediffusion Y&R, specifically designed to promote safe sex among
Nine lives and lasting energy: The story behind Eveready’s iconic cat emblem
Eveready, a brand with over 100 years of history, is well-known for its batteries. Many of you may have used their batteries,
Silencing the barking dogs: The inspiring story behind Hush Puppies
Inspiration for brand names can arise from the most unexpected moments. The story behind the iconic footwear brand Hush Puppies is a perfect example.
Resilience in every raindrop: The Duckback story
What is the connection between the brand Duckback and the expression “like water off a duck’s back”?
The power of storytelling in marketing communication
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
Introducing ‘BackStory by Duggi’: Your guide to uncovering hidden histories
Last week, I launched my YouTube Channel “BackStory By Duggi” https://www.youtube.com/@BackStoryByDuggi/ As the name suggests, the channel unearths the real ‘stories behind’