Forging new paths: The journey of pioneers through history
The word “pioneer” reminds us of trailblazers, innovators, and those who shape the future by exploring uncharted territories. The word traces its
Category: Blog
Your blog category
From signatures to safeguards: The story behind ‘underwriting’
The word “underwriting” has its origins in the early days of maritime insurance during the 17th century in London. It comes from
The trident of connectivity: How Poseidon inspired the USB icon
Did you know the USB symbol, seen on countless devices today, finds its roots in ancient mythology? In Greek mythology, Poseidon is
Resilience in every raindrop: The Duckback story
What is the connection between the brand Duckback and the expression “like water off a duck’s back”?
From Newton to now: The evolution of the Apple’s iconic logo
Let’s take a look at one of the most famous logos that adorns millions of devices, and how it evolved.
Launching Soon…My First Book
My journey with words began in a remote village, devoid of dictionaries. It gives me immense pleasure to inform you that I finished writing my first book—an etymology quiz on India.
Words that heal: The power of a compelling positioning statement in brand redemption
A well-crafted positioning statement can help rebuild the image of a brand, when it’s hit by a crisis. Here’s how a positioning became a rallying cry in repositioning a brand.
When trust rings at 3 AM: Reflecting on freedom and responsibility in WFH
Little did I know that a 3 AM call would become a defining moment of trust, illustrating the delicate balance between freedom and responsibility in the world of remote work.
From Salt to slogan: How Morton Salt’s tagline became a household phrase
Morton Salt’s enduring tagline “When it rains, it pours” doesn’t just sell salt; it exemplifies the power of great storytelling, and a clever play of words.
Serendipity: The unexpected origins of iconic brands and products
Unravel the enchanting narratives behind renowned brands and products. Discover the remarkable stories of accidental discoveries, chance encounters, and strokes of genius that birthed some of our favorite everyday essentials. Delve into the intriguing accounts of chance, innovation, and sheer coincidence that propelled these brands from obscurity to global recognition. Explore how these serendipitous moments shaped industries and forever changed our world. Join me on this fascinating journey through the unanticipated origins of the extraordinary.