Why is it called The North Face, and what’s the story behind its logo?
The North Face is a leading brand specializing in high-performance outdoor gear and apparel. Founded in 1966 by young climber Doug Tompkins,
Category: Branding
What is seersucker, and how it got its name?
Seersucker is a lightweight fabric crafted from linen, cotton, or rayon. It owes its name to the Persian words “shir” (milk) and
What connects Appian Corporation to an ancient Roman road?
Appian Corporation, known for its low-code automation and business process management software, derives its name from the Appian Way (Latin: Via Appia),
What a humble dosa vendor taught me about building a brand
Working the late evenings, I often grab a bite at the nearby Rameshwaram Café in Madhapur, Hyderabad. It was convenient and open
Hershey’s Kisses: The sound, the shape, and the story
Hershey’s Kisses, the iconic bite-sized chocolates with a conical shape, are beloved around the world. The origin of their name is as
Zinda Tilismath: The Unani ‘magic’ born in Hyderabad
In 1920, during the global Spanish flu pandemic, Hakeem Mohammed Moizuddin Farooqui, a skilled Unani medicine practitioner from Hyderabad, set out to
Sidi Saiyed Mosque and its connection with IIMA
The Sidi Saiyed Mosque in Ahmedabad was built between 1572-73 by Sidi Saiyed, a Habshi nobleman. Habshis are people from Abyssinia, which
Wagh Bakri: Tea that brews unity!
Wagh Bakri, a premium tea brand, traces its origins to the vision and determination of Narandas Desai. In 1892, Desai embarked on
Halitosis: How Listerine turned bad breath into big business
In 1920, a little-known term “halitosis” gained widespread attention, thanks to a clever marketing campaign by Listerine. Although we now associate the
Madras Checks: The fabric that changed colors and fashion forever
In a sleepy village called Madrasapatnam, which later would become Madras and then Chennai, a unique fabric emerged in the 16th century.