Why is it called The North Face, and what’s the story behind its logo?
The North Face is a leading brand specializing in high-performance outdoor gear and apparel. Founded in 1966 by young climber Doug Tompkins,
Category: Entrepreneurship
What connects Appian Corporation to an ancient Roman road?
Appian Corporation, known for its low-code automation and business process management software, derives its name from the Appian Way (Latin: Via Appia),
What a humble dosa vendor taught me about building a brand
Working the late evenings, I often grab a bite at the nearby Rameshwaram Café in Madhapur, Hyderabad. It was convenient and open
Zinda Tilismath: The Unani ‘magic’ born in Hyderabad
In 1920, during the global Spanish flu pandemic, Hakeem Mohammed Moizuddin Farooqui, a skilled Unani medicine practitioner from Hyderabad, set out to
Wagh Bakri: Tea that brews unity!
Wagh Bakri, a premium tea brand, traces its origins to the vision and determination of Narandas Desai. In 1892, Desai embarked on
Telangana’s Gollabhama Saree: Where legendary tales meet exquisite craftsmanship
The Gollabhama Saree, originating from Siddipet in Telangana, is a handloom known for its fine craftsmanship and rich heritage. The saree gets
Forging new paths: The journey of pioneers through history
The word “pioneer” reminds us of trailblazers, innovators, and those who shape the future by exploring uncharted territories. The word traces its
Chinna Reddy’s brave stand: The story behind Cheeta Fight safety matches
The Cheeta Fight brand of safety matches features a striking image of a man wielding a sickle, engaged in a fierce battle
Why are mentors synonymous with wise advice?
The word “mentor” has its roots in Greek mythology, where it was originally the name of a person. In Homer’s epic The
How practical constraints sparked the naming of Pizza Hut
Brand naming is a crucial step in establishing a business. A great name should be simple, memorable, and reflect the nature of