Why is it called The North Face, and what’s the story behind its logo?
The North Face is a leading brand specializing in high-performance outdoor gear and apparel. Founded in 1966 by young climber Doug Tompkins,
Category: Initiatives
Zinda Tilismath: The Unani ‘magic’ born in Hyderabad
In 1920, during the global Spanish flu pandemic, Hakeem Mohammed Moizuddin Farooqui, a skilled Unani medicine practitioner from Hyderabad, set out to
The story of ward rounds: How a doctor’s vision transformed medical education
Doctors doing their “rounds” is a common practice in many hospitals. But did you know this practice traces its origins to the
Wagh Bakri: Tea that brews unity!
Wagh Bakri, a premium tea brand, traces its origins to the vision and determination of Narandas Desai. In 1892, Desai embarked on
Pingali Venkayya: The unsung hero of India’s National Flag
Pingali Venkayya, a visionary freedom fighter and patriot, is best remembered for his role in conceptualizing the design on which the Indian
Halitosis: How Listerine turned bad breath into big business
In 1920, a little-known term “halitosis” gained widespread attention, thanks to a clever marketing campaign by Listerine. Although we now associate the
Tirangi burfi: The sweet that united a nation
Can a simple sweet inspire unity? Tirangi burfi did. Discover how this delicacy became a powerful weapon against the British during India’s
Madhubani Art: How a British officer’s discovery brought it to global attention
Madhubani art, literally ‘forest of honey,’ derives its name from the Madhubani district of Bihar. The region was once known for its
Tirupati Laddu: A symbol of devotion, faith, and culinary excellence
A visit to Tirumala for the darshan of Lord Venkateswara feels incomplete without bringing home the iconic prasadam, the ‘Tirupati Laddu.’ This
How Lloyd’s of London made ‘A1’ synonymous with excellence
The term “A1” is commonly used today to describe something of the finest quality, but its roots go back to 18th century