Forging new paths: The journey of pioneers through history
The word “pioneer” reminds us of trailblazers, innovators, and those who shape the future by exploring uncharted territories. The word traces its
Category: Initiatives
The Great India Etymology Quiz #2
Presenting the India Etymology Quiz #2. Here are six questions from my book EtymagIQ India. Take a shot and post your answers
Why are mentors synonymous with wise advice?
The word “mentor” has its roots in Greek mythology, where it was originally the name of a person. In Homer’s epic The
Soaring high: How the albatross influenced Tata Motors’ Altroz name
When Tata Motors set out to name their new hatchback in 2020, they turned to Namzya, a naming agency based in Romania.
The camel that writes for miles: The inspiring story behind Camlin
The inspiring story of the popular stationery brand Camlin, and the Dandekars who built it.
The elephant and the herb that sparked a legacy: The Himalaya story
Around 1930, a young and curious Mohammad Manal witnessed a remarkable sight that would change his life forever. He noticed a villager
Driving home safe sex: The story of Dipper condoms
Dipper, an Indian condom brand, is a remarkable initiative by Tata Motors and Rediffusion Y&R, specifically designed to promote safe sex among
The power of storytelling in marketing communication
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
From Newton to now: The evolution of the Apple’s iconic logo
Let’s take a look at one of the most famous logos that adorns millions of devices, and how it evolved.
Introducing ‘BackStory by Duggi’: Your guide to uncovering hidden histories
Last week, I launched my YouTube Channel “BackStory By Duggi” https://www.youtube.com/@BackStoryByDuggi/ As the name suggests, the channel unearths the real ‘stories behind’