What connects Appian Corporation to an ancient Roman road?
Appian Corporation, known for its low-code automation and business process management software, derives its name from the Appian Way (Latin: Via Appia),
Category: Marcom
Hershey’s Kisses: The sound, the shape, and the story
Hershey’s Kisses, the iconic bite-sized chocolates with a conical shape, are beloved around the world. The origin of their name is as
Wagh Bakri: Tea that brews unity!
Wagh Bakri, a premium tea brand, traces its origins to the vision and determination of Narandas Desai. In 1892, Desai embarked on
Halitosis: How Listerine turned bad breath into big business
In 1920, a little-known term “halitosis” gained widespread attention, thanks to a clever marketing campaign by Listerine. Although we now associate the
How weasel words drain the essence from communication
Weasel words are terms or phrases that make statements appear more credible than they really are. They are often used to make
From horse handling to business leadership: The story behind ‘manager’
A manager oversees the operations of a business or team, ensuring that tasks are completed efficiently and goals are met. Did you
Madras Checks: The fabric that changed colors and fashion forever
In a sleepy village called Madrasapatnam, which later would become Madras and then Chennai, a unique fabric emerged in the 16th century.
The art of storytelling: Why Picador is more than just a name
Picador is the literary imprint of Pan Macmillan. But why the name “Picador”? In bullfighting, a picador is a horse-mounted assistant who
How practical constraints sparked the naming of Pizza Hut
Brand naming is a crucial step in establishing a business. A great name should be simple, memorable, and reflect the nature of
Yashoda Hospitals: A symbol of love and care!
Did you know Yashoda Hospitals, a chain of healthcare hospitals, derives its name from the legendary figure Yashoda—the foster mother of Krishna?