What connects Appian Corporation to an ancient Roman road?
Appian Corporation, known for its low-code automation and business process management software, derives its name from the Appian Way (Latin: Via Appia),
Tag: Branding
What a humble dosa vendor taught me about building a brand
Working the late evenings, I often grab a bite at the nearby Rameshwaram Café in Madhapur, Hyderabad. It was convenient and open
Sidi Saiyed Mosque and its connection with IIMA
The Sidi Saiyed Mosque in Ahmedabad was built between 1572-73 by Sidi Saiyed, a Habshi nobleman. Habshis are people from Abyssinia, which
Wagh Bakri: Tea that brews unity!
Wagh Bakri, a premium tea brand, traces its origins to the vision and determination of Narandas Desai. In 1892, Desai embarked on
Madras Checks: The fabric that changed colors and fashion forever
In a sleepy village called Madrasapatnam, which later would become Madras and then Chennai, a unique fabric emerged in the 16th century.
How Lloyd’s of London made ‘A1’ synonymous with excellence
The term “A1” is commonly used today to describe something of the finest quality, but its roots go back to 18th century
The art of storytelling: Why Picador is more than just a name
Picador is the literary imprint of Pan Macmillan. But why the name “Picador”? In bullfighting, a picador is a horse-mounted assistant who
Chinna Reddy’s brave stand: The story behind Cheeta Fight safety matches
The Cheeta Fight brand of safety matches features a striking image of a man wielding a sickle, engaged in a fierce battle
How practical constraints sparked the naming of Pizza Hut
Brand naming is a crucial step in establishing a business. A great name should be simple, memorable, and reflect the nature of
Yashoda Hospitals: A symbol of love and care!
Did you know Yashoda Hospitals, a chain of healthcare hospitals, derives its name from the legendary figure Yashoda—the foster mother of Krishna?