Branding - Murali Duggineni

Soaring high: How the albatross influenced Tata Motors’ Altroz name

When Tata Motors set out to name their new hatchback in 2020, they turned to Namzya, a naming agency based in Romania.

Crane Nut Powder is a household name in South India, especially in Telugu states. Founded by Grandhi Subba Rao in Guntur in

Monkey Shoulder, a popular scotch brand, has an interesting origin rooted in traditional malt whisky production. In the early days of whisky

The inspiring story of the popular stationery brand Camlin, and the Dandekars who built it.

Around 1930, a young and curious Mohammad Manal witnessed a remarkable sight that would change his life forever. He noticed a villager

Did you know the USB symbol, seen on countless devices today, finds its roots in ancient mythology? In Greek mythology, Poseidon is

Dipper, an Indian condom brand, is a remarkable initiative by Tata Motors and Rediffusion Y&R, specifically designed to promote safe sex among

Eveready, a brand with over 100 years of history, is well-known for its batteries. Many of you may have used their batteries,

Inspiration for brand names can arise from the most unexpected moments. The story behind the iconic footwear brand Hush Puppies is a perfect example.

What is the connection between the brand Duckback and the expression “like water off a duck’s back”?