The power of storytelling in marketing communication
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
Tag: Branding
From Newton to now: The evolution of the Apple’s iconic logo
Let’s take a look at one of the most famous logos that adorns millions of devices, and how it evolved.
Words that heal: The power of a compelling positioning statement in brand redemption
A well-crafted positioning statement can help rebuild the image of a brand, when it’s hit by a crisis. Here’s how a positioning became a rallying cry in repositioning a brand.
From Salt to slogan: How Morton Salt’s tagline became a household phrase
Morton Salt’s enduring tagline “When it rains, it pours” doesn’t just sell salt; it exemplifies the power of great storytelling, and a clever play of words.