What a humble dosa vendor taught me about building a brand
Working the late evenings, I often grab a bite at the nearby Rameshwaram Café in Madhapur, Hyderabad. It was convenient and open
Tag: business
From horse handling to business leadership: The story behind ‘manager’
A manager oversees the operations of a business or team, ensuring that tasks are completed efficiently and goals are met. Did you
How Lloyd’s of London made ‘A1’ synonymous with excellence
The term “A1” is commonly used today to describe something of the finest quality, but its roots go back to 18th century
Forging new paths: The journey of pioneers through history
The word “pioneer” reminds us of trailblazers, innovators, and those who shape the future by exploring uncharted territories. The word traces its
From signatures to safeguards: The story behind ‘underwriting’
The word “underwriting” has its origins in the early days of maritime insurance during the 17th century in London. It comes from
Soaring high: How the albatross influenced Tata Motors’ Altroz name
When Tata Motors set out to name their new hatchback in 2020, they turned to Namzya, a naming agency based in Romania.
From Guntur to every celebration: The story of Crane nut powder
Crane Nut Powder is a household name in South India, especially in Telugu states. Founded by Grandhi Subba Rao in Guntur in
The camel that writes for miles: The inspiring story behind Camlin
The inspiring story of the popular stationery brand Camlin, and the Dandekars who built it.
Silencing the barking dogs: The inspiring story behind Hush Puppies
Inspiration for brand names can arise from the most unexpected moments. The story behind the iconic footwear brand Hush Puppies is a perfect example.
Resilience in every raindrop: The Duckback story
What is the connection between the brand Duckback and the expression “like water off a duck’s back”?