The art of storytelling: Why Picador is more than just a name
Picador is the literary imprint of Pan Macmillan. But why the name “Picador”? In bullfighting, a picador is a horse-mounted assistant who
Tag: Marketing
From Guntur to every celebration: The story of Crane nut powder
Crane Nut Powder is a household name in South India, especially in Telugu states. Founded by Grandhi Subba Rao in Guntur in
A toast to the unsung heroes: The human element behind Monkey Shoulder
Monkey Shoulder, a popular scotch brand, has an interesting origin rooted in traditional malt whisky production. In the early days of whisky
The power of storytelling in marketing communication
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
Words that heal: The power of a compelling positioning statement in brand redemption
A well-crafted positioning statement can help rebuild the image of a brand, when it’s hit by a crisis. Here’s how a positioning became a rallying cry in repositioning a brand.
From Salt to slogan: How Morton Salt’s tagline became a household phrase
Morton Salt’s enduring tagline “When it rains, it pours” doesn’t just sell salt; it exemplifies the power of great storytelling, and a clever play of words.