Halitosis: How Listerine turned bad breath into big business
In 1920, a little-known term “halitosis” gained widespread attention, thanks to a clever marketing campaign by Listerine. Although we now associate the
Tag: Social Impact
From ancient slavery to modern classrooms: The origins of pedagogy
Did you know the term ‘pedagogy’ traces its origin to Greek and referred to a slave who played a key role in the intellectual development of a child?
Driving home safe sex: The story of Dipper condoms
Dipper, an Indian condom brand, is a remarkable initiative by Tata Motors and Rediffusion Y&R, specifically designed to promote safe sex among